Home Office in beers warning
The government has voiced concern at the introduction of premium-strength beers such as Artois Bock, as it continues to try to curb binge drinking.
Inbev is introducing Artois Bock, a 6.2% ABV beer, in the UK. Sister
lager Stella Artois is 5.2% in strength, while most lagers are
4%-4.5%.
A Home Office spokeswoman said the government was trying to tackle
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'irresponsible promotion'.
Inbev said Artois Bock was designed to be sipped rather than quaffed and
would be served in a half-pint glass.
Bock plans to gain distribution in 1000 pubs before Christmas. It will
be priced £1.85 a half, and £1.69 per 275ml bottle in the
off-trade.
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