New campaign: Eurostar
Eurostar is returning to TV for the first time in three years with a national advertising campaign.
The ads, which will run for the next eight weeks, are aimed at both the
leisure and business markets and promote Eurostar as an alternative to
low-cost airlines. The campaign depicts a less stressful way of
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travelling, emphasising the emotional benefits in addition to time and
cost advantages. The ads use Eurostar's new strapline, 'You carry your
journey with you ... so make it Eurostar', which launched in May
(Marketing, 11 May). Eurostar is in the process of reviewing its media
planning and buying account, with Vizeum and Mediaedge:cia in a final
shootout against incumbent Manning Gottlieb OMD.
Creative agency: TBWA\London
Media agency: Manning Gottlieb OMD.
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