Wall Street Journal launches Saturday edition for the US

by Daniel Farey-Jones, Brand Republic 13-Sep-05, 11:00

LONDON – The Wall Street Journal is adding a Saturday edition in the US, offering readers Friday's business news and financial information as well as lifestyle and leisure, and personal finance sections.

WSJ subscribers will get the edition at no extra cost and it will be available from newsstands for $1.50.

Dow Jones, the WSJ's publisher, claims that it will be the only national newspaper to arrive at subscribers' homes early on Saturday morning.

Paul E Steiger, managing editor of the WSJ, said: "Our readers trust us to provide them with the same high-quality, analytical information on issues that affect their personal lives as well as their professional ones."

The UK's Financial Times has been published on a Saturday since the newspaper's origins in the 19th century.

The Wall Street Journal Europe and The Asian Wall Street Journal are moving from broadsheet to compact format on October 17.

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