Haymarket buys Incentive title
Haymarket buys Incentive title
Haymarket Business Publishing has acquired marketing title Incentive Business magazine from Reed Exhbitions Companies for an undisclosed sum and will reposition it as a quarterly.
The title will be published alongside existing Haymarket title Promotions & Incentives. Incentive Business Buyer's Guide, also bought by Haymarket, will serve as a directory for Incentive World, the trade show jointly operated by Haymarket and Reed Exhibitions.
Incentive Business was launched by Avenue Publications in February 1999 and sold to Reed in February.
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