MTV wins Nickelodeon contract

Nickelodeon UK is to employ MTV Networks Europe as its exclusive sales agent, switching the business from BSkyB following a competitive pitch.

MTVNE will be charged with selling advertising and sponsorship across all broadcast and online services, including Nickelodeon, Nick Jr, Nick Replay and nicktv.co.uk. MTVNE already handles airtime sales for the channel in many other countries around the world.

The contract will change hands at the end of the year and Paul Lindsay, Nickelodeon UK general manager, said that he was excited by the innovative proposals put forward by the MTVNE team. Nickelodeon is a joint venture between BSkyB and MTV Networks.