NEW CAMPAIGN - Xfm

Xfm - planned by Zenith Media; bought by Unity; created by Quiet Storm/ Jamie Hewlitt ADVERTISEMENT

Xfm has unveiled a new print and outdoor advertising campaign to promote its DJs and complement the recent TV and cinema campaign which aimed to build the Xfm profile as a whole.

Xfm is set to take over three trains on London Underground having bought all tube card advertising space on the trains for a month with press ads in support throughout May and June.

Jamie Hewlett, the artist behind the Gorillaz project and creator of Tank Girl, has been commissioned to design illustrations of the Xfm DJs for tube cards on London Underground and press ads.

Head of marketing at Xfm, Charlotte Soussan, said: "Xfm's
format is very eclectic and the print campaign reinforces that. It focuses on specific shows and reflects the broad spectrum of the schedule."