Student magazine expands in regions
Student magazine expands in regions
Student magazine Fresh Direction is to increase its circulation to 325,000 with the roll-out of six new regional editions. The start of the new term in September will see the title available in campuses across Cardiff, Newcastle, Brighton, Exeter, Cambridge and Belfast.
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The listings, information and lifestyle guide is already established within key student areas including London and Manchester and the new launches will create almost a national platform for advertisers targeting the student market. The September issue will include a student sex guide, student room makeovers, finance and a feature on PCs.
Publisher Paul Russell said: "By extending the Fresh Direction brand to an additional six cities we hope to consolidate the impact we've already had on most of the UK's major student populations.
"The product has a three-month shelf life, the average term duration, and offers advertisers a quality vehicle through which to access this crucial market."
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