NME to be extended onto radio
NME to be extended onto radio
IPC Ignite! has joined forces with Virgin to extend its NME brand into radio.
NME Radio is now broadcasting online and the two groups are hoping the brand will eventually be accessible across digital television and mobile platforms.
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The online radio service launched this week at www.nmeradio.com. The station broadcasts a stream of new music 24 hours a day which will be partly chosen by users through a "choice cuts" link and will also provide the latest music news via an embedded news-ticker.
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