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TV MARKETPLACE - Rugby scores again

TV MARKETPLACE - Rugby scores again

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Dafydd Jones scores his first international try as Wales reach quarter-finals

The Rugby World Cup served ITV1 well this weekend, giving the channel generous ratings on both Saturday and Sunday morning.

On Saturday morning, the Wales v Italy and France v Scotland games drew in 1.8 and 2.3 million viewers for ITV1 respectively, but it was the Sunday games that gave the station the highest viewing figures.

A massive 4.8 million viewers watched live coverage of England v Samoa on the Sunday between 9.30 and 11.30am, and 2.2 million viewers watched Ireland's victory over Argentina on ITV1 between 7.30 and 9.30am earlier that morning.

ITV1's success continued into the night with 12.8 million tuning into Coronation Street at 7.30pm, making it watched by one in two viewers that night.

Heartbeat and A Touch of Frost fronted by David Jason reported 39 and 44% viewing shares respectively.

BBC1's strong Sunday-night line-up failed to beat ITV1 this weekend.

Monarch of the Glen at 8pm on Sunday had a 24% share with 6.3 million viewers and the channel lost eyeballs when it continued the evening with Silent Witness, which reported a 22% share with 5.7 million viewers.

Channel 4, Five and BBC2 topped 10% viewing shares on Sunday night with their various offerings.

You can't go wrong with a list and Channel 4's 100 Greatest Scary Moments pulled in a 10% share at 9pm with 2.4 million viewers.

It went head to head with Five's showing of The Matrix at 9pm, which claimed an 11% share for the station, with 2.2 million viewers.

Lastly, BBC2's top gear an hour earlier had 3.1 million viewers, reporting a 12% viewing share for the station despite going head to head with ITV1's Heartbeat and BBC1's Monarch of the Glen.

ITV1's Pop Idol is continuing to give a strong performance.

Eight million viewers tuned in to watch the nation's wannabees sing their hearts out, giving ITV1 a 38% share.

But a reduced 7.3 million viewers returned at 9.05pm to learn that they, the great British public, had voted Leon out.

This article was first published on mediaweek.co.uk

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