Forbes to launch in Poland

by MediaWeek, Media Week 14-Jan-05, 16:15

Forbes business magazine launched its ninth foreign language edition of the magazine in Poland this week.

Forbes Polska, published in conjunction with Axel Springer Polska, is modelled on its US original and will use material from the US edition, plus articles related to the Polish economy.

Forbes’ unique ranking lists, analysis and commentary by leading world business figures will be included as will regular sections such as Success and Failure, Strategies and Management and Your Money.

Forbes editor-in-chief Steve Forbes, launching the new edition in Warsaw, said: “We are happy to be able to expand the cooperation between our publishing house and the Axel Springer Group.

“We hope that Forbes will play a leading role in describing and analysing the economic changes taking place in Poland.”

Marcin Piasecki, editor-in-chief of Profit/Forbes added, “I feel honoured we will have the chance to be part of the most prestigious economic magazine.

“From our side, we will contribute the best of our four years worth of experience as Poland’s most read monthly business magazine.”

Forbes has already launched in such countries as Brazil, Japan, China, Korea and Russia.

By Colin Crummy