iTunes to partner new online music mag

by MediaWeek, Media Week 20-Jul-05, 16:44

Ramp Industry has launched a quarterly online music magazine, Music Hurts, targeting an initial database audience of 25,000 internet users.

The success of previous digital title Into The Storm has led the way to Ramp’s second online magazine - www.musichurts.com - which aims to cover music subjects from innovative new angles.

The first issue hopes to reach over 100,000 people aged 24-40, with a forecast of 500,000 unique users by the fourth issue.

ITunes will also partner the magazine, offering a diverse range of tracks that inspired the launch.

Music Hurts’ advertising strategy will kick off with issue two, targeting specific brands to the audience and linking them to the website’s content.

Future sponsorship plans may include the use of TV, radio, print media and other media events.

Andy Crysell, publisher/launch editor of Music Hurts, said: “We believe there's clear space online for a digital music magazine which ups standards, both in terms of editorial and aesthetics. We're targeting a savvy and adventurous kind of music lover.”

“Music Hurts grants a strong platform for brands who wish to engage with audiences through music, but who currently find most online media doesn't reach the creative and communicative levels at which they themselves operate.”

By Karen Goodchild