FT in free tabloid special for budget day
The Financial Times is launching a free evening tabloid version of the newspaper – but only as one-off edition to coincide with the Chancellor’s budget speech on 16 March.
The newspaper will be distributed free at strategic commuter points around the capital and will contain the key issues emanating from Gordon Brown’s pre-election budget overview.
Content will be a mix of news and light analysis from the budget and will be no longer than ten pages in length.
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The FT today said the special edition was not a precursor for a full conversion to a tabloid version, as speculated by some industry insiders in recent months, nor will a free edition be rolled out permanently as a competitor to Associated Newspapers’ Standard Lite.
The one-off FT has been created to act as a teaser to the following morning’s edition of the paper, which is traditionally the biggest selling day of the year, often putting on an extra 100,000 copies in the UK alone.
The spokesperson said: “The paper will be a factual overview and snapshot, with some analysis, of what the Chancellor’s said during the afternoon. The full monty will follow the next day.”
By Kevin May
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