Wallpaper and Nokia launch mobile content

by MediaWeek, Media Week 24-Mar-05, 14:25

Trendy IPC lifestyle title Wallpaper has teamed up with mobile phone giant Nokia to launch a new service offering readers and users the opportunity to view content from the magazine.

The deal coincides with the launch of Nokia’s “fashion collection” of mobile phones – 7260, 7270 and 7280 models – in major markets around the globe.

Users will be able to access the Wallpaper To Go content direct from the magazine’s website from their handsets, including wallpapers and screen savers.

Heikki Norta, senior vice president of marketing at Nokia, said: “The Nokia – Wallpaper cooperation is an ideal marriage.

“Nokia brings our experience and expertise in mobility, while Wallpaper adds its unique perspective on the world of design, interiors, fashion and travel.

“We believe Wallpaper To Go… will appeal to style-conscious Nokia mobile phone owners who like to keep an eye on the catwalks of London and Paris, the furniture shows in Milan, or ideas for that once-in-a-lifetime trip to the Seychelles.”

The UK edition of Wallpaper magazine currently has sales of around 107,000, according to the latest figures for July to December 2004 from the Audit Bureau of Circulations.

Andrew Black, executive publisher of the Wallpaper Group, said: “As two global brands with a strong heritage in design, appealing to a sophisticated dual audience, there is a perfect synergy for us to work so closely together.

By Kevin May