Big Brother returns

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Tomorrow (Friday) will see the start of what is expected to be one of the television events of the year - Channel 4's Big Brother. Sponsor 02 will kick off 65 new idents focused around the idea of brotherly love. The short TV executions, produced by creative agency VCCP and 4Creative, feature twin brothers who live together and never communicate verbally. The brothers are also being taken online through to online shop Agency Republic, which has integrated the twosome into banners, buttons and other rich media internet ad vehicles to drive take up of the text and picture messaging BB updates.