Calvin Klein UK boss promoted
Unilever’s New York-based fragrance manufacturer, Calvin Klein Cosmetics, has promoted Shelley Smyth to the newly created position of vice-president, European marketing and sales development.
Unilever’s New York-based fragrance manufacturer, Calvin Klein
Cosmetics, has promoted Shelley Smyth to the newly created position of
vice-president, European marketing and sales development.
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Her appointment comes amid growing competition in the European market
for perfume - Calvin Klein’s principal non-clothing business.
Smith was previously managing director of Calvin Klein Cosmetics UK
after joining Calvin Klein over two years ago from the Estee Lauder
Group where she held various positions.
Reporting to her will be the soon to be announced European marketing
director, following Jean Purie’s departure earlier this year, as well as
advertising director Trudie Collister.
All of the above will continue to report to Lynne Bonson, senior
vice-president/general manager for Europe.
Last week Calvin Klein announced that it was to hold a media review
between its two incumbents, CIA Medianetwork and Initiative Media.
The account, worth pounds 60m, is currently split, with CIA handling all
pan-European non-broadcast buying and Initiative buying all broadcast
media.
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