Hachette overhauls ad team

by MediaWeek, Media Week 20-Oct-04, 11:00

Women’s magazine group Hachette Filipacchi UK is restructuring its advertising team on the Red, B and Elle titles.

The team will be split into two groups with Red operating as a single sell and B combining with Elle.

Jacqui Greaves has been promoted to group advertising director of both B and Elle titles. Hachette is currently recruiting someone for the same role on Red to cover Lisa Tookey’s maternity leave.

Claire Bull will work under Greaves as group advertising manager on B and Elle, while Caroline Lawley will continue as advertising manager.

Caroline Wood becomes client services project manager across all titles.

Hachette’s commercial director, Clare Dempster said: “We are confident that the new structure will help us to build on the existing success of our portfolio.

Hachette’s other existing titles include Elle, Sugar, tvhits, Inside Soap and All About Soap.

”The principle objective is to ensure that our customers receive a better level of service by providing representation that has a deeper knowledge of HF-UK’s brands,” Dempster added.

By Kunal Dutta