The Simpsons blitz London in OMD poster campaign
A massive outdoor campaign devised by OMD UK, M&B, 4Creative and Posterscope is supporting the launch of The Simpsons on Channel 4.
The campaign started with the Simpson’s appearing on over 4000 six-sheets, including 80% of all six-sheets within seven miles of central London, for 48 hours between posting cycles.
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During what OMD is calling a poster “blitz”, 16 different Simpsons characters were used on character-specific panels. This was designed to maximise viewing of multiple executions, according to OMD.
Posterscope created a Vauxhall roundabout blackboard upon which topical creative will be rotated weekly, alongside a cut-out Bart, for the next two months.
Runs of side-by-side 96 sheets were bought in several UK cities including: Birmingham, Glasgow, Liverpool, Bristol, Manchester and Leeds. According to OMD, executions were commissioned to exploit the pixellation creative.
By Amanda Lennon
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