Uncut sponsors country band

by MediaWeek, Media Week 09-Nov-04, 16:00

IPC music and film magazine Uncut has announced a media partnership with New Country band, Lambchop, for their European tour in December.

Lambchop, known as “Nashville’s most f**ked-up country band”, will be performing a live soundtrack to FW Murnau’s silent film, Sunrise – A Song of Two Humans.

Uncut will be supporting the four Lambchop performances on 1– 4 December via its website, www.uncut.co.uk, as well as in the magazine.

As part of the partnership, Uncut will have branding and sampling opportunities at each of the venues and will have 40 tickets to give away to readers.

Nick New, senior marketing manager, IPC Ignite! said: “Lambchop is a band Uncut has championed since they first appeared on the scene.

“The partnership comes hot on the heels of our involvement with The Fleadh, Guilfest and Paul Westerberg this year, demonstrating Uncut’s commitment to live music and film. More is on the way!”

Details of the tour and the competition to win tickets are in the December issue of Uncut.

By Amanda Lennon