HarperCollins selects OMD

The win follows a three-way pitch against incumbent Total Media and Rocket, which involved working on media briefs for the new Tony Parsons novel The Family Way and a biography of Mary Queen of Scots by John Guy.

In the past HarperCollins has required media activity for up to 70 books every year, each with individual marketing campaigns.

Other major authors on its roster include Bernard Cornwell, Isabel Allende, Jonathan Franzen and Nigel Slater.

OMD business director Jessica Roberts said: “HarperCollins is a dynamic, innovative and creative company in a highly competitive industry.

“Our communications planning must more than deliver to ensure they are at the forefront of the industry.