Square One wins Churchill account

by MediaWeek, Media Week 26-Aug-04, 09:00

Contract publisher Square One has won the account to create a customer magazine for home and motor insurer Churchill, following a four-way pitch.

Square One, which also produces titles for Waterstone's, Saks Hair & Beauty and Britannia Airways, will publish the title three times a year with a print run of 250,000.

Director Sean King said it was a "significant win" for Square One that would enhance the company's portfolio of consumer and b2B titles.

"We are really excited about creating an effective title that will reflect the brand’s trusty, down-to-earth personality and ultimately make a real difference to sales," King said.

The magazine aims to increase customer loyalty and brand awareness for Churchill by offering features, advice and competitions that link closely to the company's product services directory and website.

It will be filled with real-life stories to encourage readers to pass it on and aims for a jargon-free, cheerful tone to reinforce the "friendly and reliable" brand identity.

- Anne Petrie