Mforma drives mobile game with Hypertag
Games developer Mforma is claiming a first by offering a preview of its new driving game for mobile phones via a link on a poster at Stansted Airport.
The push for Gumball 3,000 follows a partnership between outdoor firm
Mforma, mobile marketing company Hypertag and outdoor media business JC
Decaux.
Users can use the infrared option on their mobile to download content
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from the Hypertag on the poster, which allows them to play a snippet of
the game. They can also upgrade to the full version through their
handset.
It is also the first time that a Hypertag-enabled poster has been
featured in an airport.
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