Mforma drives mobile game with Hypertag
Games developer Mforma is claiming a first by offering a preview of its new driving game for mobile phones via a link on a poster at Stansted Airport.
The push for Gumball 3,000 follows a partnership between outdoor firm
Mforma, mobile marketing company Hypertag and outdoor media business JC
Decaux.
Users can use the infrared option on their mobile to download content
ADVERTISEMENT
from the Hypertag on the poster, which allows them to play a snippet of
the game. They can also upgrade to the full version through their
handset.
It is also the first time that a Hypertag-enabled poster has been
featured in an airport.
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