Heineken unveils 'Champions' ads
Heineken's first advertising campaign for its UEFA Champions League sponsorship is up and running under the strapline 'Welcome to Champions Planet'.
The campaign broke yesterday during the first match day of the 2005/06
season and incorporates TV, print and online work. It will run
throughout the tournament, reaching over 120 countries.
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The TV creative consists of a series of break bumpers, called 'One Big
Game', and a thematic ad campaign known as 'Square'.
The latter will feature football legends Gianfranco Zola and Romario
playing with four fans in a typical European city square.
The creative was handled by Strawberryfrog. The agency was recently
appointed to spearhead Heineken's £70m global ad account
(Marketing, 24 August).
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