TRG Strata adds 13,000 to Avalon Television's audience records

by Julia Pearlman, Brand Republic 15-Sep-05, 07:30

LONDON – Avalon Television has increased its audience records by 13,000 via consumer list and data management group TRG Strata to give it a total of 43,000 records.

Avalon specialises in comedy and light entertainment shows such as 'Fact Hunt', '8 Out of 10 Cats', 'Baddiel and Skinner Unplanned' and 'Nigella'.

The file has been updated with records obtained by customers calling to book to see the shows and online booking. The list is made up of mainly 22- to 35 year-old Londoners with high levels of disposable income.

The file is to be updated further with audience records for forthcoming shows including 'The Frank Skinner Show' and 'Harry Hill's TV Burp', which will be screened later this year.

Declan Boyle, business development manager at TRG Strata, said: "The programmes that Avalon produce attract a diverse range of viewers. As a result, the profile of this list means that it is ideal for a range of applications including in the charity and automotive sectors."

TRG Strata is part of the ReaD Group's list and insert management company.

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