Best designs never seen to get exposure with creative initiative

by Julia Pearlman, Brand Republic 21-Sep-05, 08:10

LONDON – A photograph by John Swannel for a Haagen Dazs advertising campaign that has never been used is just one of the designs entered into the Best Designs Never Seen initiative that will end up on television, in a book, exhibition and awards event.

Companies and individuals have been invited to submit their designs, with entries submitted by well-known celebrities and media industry figures such as: model Caprice; broadcaster Vanessa Feltz; Shane Allen, commissioning editor for comedy and film at Channel 4; and Peter Brookes, cartoonist for The Times.

Brand expert Marcel Knobil has developed the idea, which will showcase innovative designs such as a Mintat G3 transportable petrol station.

A panel of judges will identify the best design from corporate and brand identity, packaging and graphic design, with categories including: buildings; cartoons; fashion; furniture; games; inventions/products; music videos; photographs; television; and vehicles.

Knobil said: "There is some outstanding work created, which never gets exposure or receives the applause it deserves. Now it will. Who knows, a fair amount of the work might finally get realised."

Knobil is also behind the Best Ads Never Seen and is the founder of Superbrands and Cool BrandLeaders.

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