Licensing: Chorion seeks support for Mr Men characters

Promotions & Incentives 20-Sep-05

Chorion is looking for new licensees and promotional partners as it launches new Mr Men characters to celebrate the property's 35th birthday next year.

Mr Birthday and Little Miss Birthday are being launched in September,
marking the beginning of an 18-month promotional drive across all the Mr
Men characters.

Chorion is already in discussion with major consumer brands for

promotional work early in the new year.

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