Little Britain dolls in Xmas offensive

by Ian Hall, PR Week UK 23-Sep-05, 18:13

Yorkshire-based So... PR this week kicked off a national comms campaign for Little Britain dolls to make them big Christmas sellers.

The dolls, a spin-off from the hit BBC comedy series, are the biggest launch this year from Character Options and hit the shops this week.

So... PR is targeting national and regional media, plus celebrity, gadget and lads' magazines.

The doll line-up includes Daffyd, Vicky Pollard, and Lou and Andy. Talking mugs, glassware and keyrings are also available. So... PR is also promoting Robosapien V2 in the run-up to Christmas.