Nokia links up with Clotheshow Live to promote Fashion phone range

by Joe Lepper, Brand Republic 22-Sep-05, 11:00

LONDON - Nokia has announced it is to sponsor this year's Clotheshow Live 2005 as part of activity to promote its Fashion Collection range.

The deal includes backing the event's Nokia Fashion Theatre, a Nokia store on site and free mobile phone picture printing.

Nokia will also be providing a "boyfriend play-pen", offering a place for fed-up partners to listen to Nokia music phones and play mobile games.

Jason Paris, Nokia Mobile Phones senior marketing manager, said: "Nokia has pioneered the phone as a fashion accessory. We know that many of our customers now buy a phone based on what it looks like as well as what it does, so this partnership with such a popular and well established fashion event is a natural fit for us this season."

Clotheshow Live takes place at Birmingham NEC from December 2-7.

Clotheshow Live is owned by Haymarket Exhibitions, part of Haymarket Group, which also owns Brand Republic.

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