ASA bans Jamster ads from television before 9pm to protect children
The Advertising Standards Authority has banned Jamster, the company behind The Crazy Frog, from showing its ads before 9pm.
Eighty viewers complained to the ASA that the ads did not clearly
explain that making a payment automatically signed customers up to a
subscription service. Sixty-four of these people, plus a further 180
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children.
A further 33 viewers said that they had received large mobile phone
bills as a result of their children downloading ringtones.
Jamster maintained that, because the ads used a plural when describing
the "Jamster Clubs", it was reasonable to assume the viewer would
understand that a membership arrangement was intrinsic to joining a
club.
Jamster also claimed an internal survey had found the average age of a
Jamster Club member to be 32.6 years old.
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