SmartFocus takes on Engage Mutual Assurance data revamp

by Joe Lepper, Brand Republic 29-Sep-05, 07:30

LONDON - Engage Mutual Assurance has revamped its data operations following work by SmartFocus and using Acxiom data.

It is hoped that the revamp will bring in 600,000 new customers during the next three years and make savings of around £500,000 a year.

The revamp includes a streamlining of operations, bringing data management in house, minimising administration work and "delivering improved consumer insights" according to Engage.

Chris Underhill, managing director at SmartFocus, said: "Working with limited resources meant they were limited in the volume of campaigns they could deliver.

"Our software will enable them to increase productivity while improving effectiveness through greater customer understanding."

Engage said that SmartFocus had allowed it to do away with buying a large number of lists from different comapnies.

Rob Frost, Engage's marketing database manager, said: "We were purchasing a large number of lists from multiple suppliers, which became ungainly both data wise and administratively. However the one-stop shop solution from Acxiom means we can plan our data spend and be reactive without incurring additional data costs."

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