New horror film Night Watch gets full online screening ahead of premiere

by Emma Rigby, Revolution UK 06-Oct-05

LONDON - 'Night Watch', the horror film from Twentieth Century Fox has been shown online in its entirety ahead of its official UK launch.

But the preview has a slight catch -- it has been speeded up to fit into a two-minutes-30-second slot so it can fit on the site, although key scenes have been slowed down to give viewers a sneak-peak of the special effects.

The film was shown on Yahoo.co.uk this week to promote its official UK release on Friday.

It is also to be made available for download to mobile handsets on the Orange Network.

Kieran Breen, UK marketing director at Fox, said: "This is a film with amazing visuals and we wanted to do something really different with it. This is the first time we have ever put the entire film online, albeit speeded-up, but we felt this is a quirky piece of video content that the audience would enjoy."

Twentieth Century Fox worked with agency Greenroom Digital on the promotion. Information on the film is also hosted on the official site.

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