Tussauds appoints Spinnaker to attract schools and groups

by Ben Bold, Brand Republic 07-Oct-05, 07:00

LONDON - The Tussauds Group has appointed direct response agency Spinnaker to develop a DM strategy to encourage schools and groups to visit its attractions.

Spinnaker's first task is to segment consumer data on existing and prospective visitors to attractions such as Thorpe Park and Alton Towers.

The agency will produce marketing material for use across a variety of media, including direct mail, direct response advertising and email.

The DM programme kicks off with activity targeting schools and promoting Tussauds' range of curriculum-linked events at its attractions. This will be followed by activity targeting other consumer groups.

Naomi Joels, Tussauds brand manager, said: "We are at a very exciting stage of brand and event development across all our attractions.

"It is key that we now refine our programme of targeted marketing to communicate these developments and we're looking forward to working with Spinnaker."

The Tussauds Group's range of attractions includes Alton Towers, Chessington World of Adventures, Thorpe Park, Warwick Castle, Madame Tussauds and the British Airways London Eye.

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