Havas distances itself from Bollore's bid for Aegis
Havas has distanced itself from its chairman Vincent Bollore's growing investment in Aegis Group in the same week that WPP enters the bidding war for Carat's parent.
The Havas chief executive, Philippe Wahl, said Bollore's recent remarks
- that his stake in Aegis was a short-term investment - were made in his
capacity as the chief executive of Groupe Bollore and had no bearing on
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The clarification comes in the week that WPP joined the race for control
of Aegis. WPP has teamed up with the US-based private equity group
Hellman & Friedman. The two companies met with Aegis' chief executive,
Robert Lerwill, earlier this week.
WPP's chief executive, Sir Martin Sorrell, sees Aegis' research arm
Synovate as the ideal vehicle to let him realise his ambition of
reducing WPP's reliance on traditional advertising networks.
With the MediaCom, MindShare and Mediaedge:cia networks already in its
stable, WPP would struggle get an outright purchase of Aegis past
competition authorities, so Hellman & Friedman would look to take
control of Carat and Vizeum.
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