Wallace & Gromit back on screens in new PG Tips spot

by Ben Bold, Brand Republic 07-Oct-05, 15:15

LONDON - As the official partner to the forthcoming feature film of Wallace & Gromit, tea brand PG Tips has collaborated with Aardman Animations on a TV ad campaign starring the plasticine duo.

The ad, which breaks on October 9, features Wallace, Gromit and the Lady Tottington character from film 'The Curse of the Were-Rabbit'.

The commercial is set in Wallace and Gromit's back garden. Wallace has invited Lady Tottington for tea. To test the temperature of his guest's tea he activates his latest invention. A pair of arms grabs him around the waist and hoists him upside down so that he is poised above Lady Tottington's tea. However, the contraption malfunctions and Wallace ends up head-first in a cream cake.

The ad was shot at Aardman's Bristol studios. Actors Peter Sallis and Helena Bonham-Carter, the voices of Wallace and Lady Tottington respectively, reprised their roles for the ad.

The ad was created by Wallace & Gromit studio Aardman.

'Wallace & Gromit, The Curse of the Were-Rabbit' goes on general release on October 14.

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