William Reed picks helpIT for database cleansing task
LONDON – B2B publishing company William Reed has selected helpIT's matchIT system to cleanse its 600,000-strong database in an attempt to reduce time spent on loading external data from two weeks to just one day.
Using helpIT's "fuzzy matching" technology, William Reed hopes to eliminate the grey area of prospect records that are expensive to identify using traditional methods.
With the help of matchIT software, William Reed's strategy is to overhaul its in-house circulation and generate a single view of each customer for one-off promotions and mailings.
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William Reed's director of circulation and directories Mark De Lange, said: "HelpIT's matchIT is a solution William Reed trusts to deliver the deduplication quality we need while reducing the process time by an order of magnitude.
"Not only does matchIT deliver superior functionality over its peers, it is also a competitively priced solution."
Help IT specialises in data cleansing software for PC's, in particular, deduplication, data suppresion, Mailsort and addressing software.
The company was established in 1991 with headquarters in Surrey and a US office in San Jose, California, and publishes food, catering and retail trade titles such as The Grocer, Pub Chef and On Trade Scotland.
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William Reed: helpIT to clean data
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