Burger King quits FSA salt initiative
Burger King has pulled out of the Food Standards Agency's (FSA) drive to cut levels of salt, fat and sugar in food.
Burger King was among 70 major food brands backing the body's campaign,
which launched this week.
However, the fast-food giant is understood to have informed the FSA it
wants to end its involvement because of concerns over the impact that
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An FSA spokeswoman confirmed that Burger King had pulled out, adding
that the decision was 'disappointing'. However, she said it would not
affect the efforts of other fast-food outlets and manufacturers.
'You only need to look at McDonald's to see that fast-food restaurants
can successfully promote healthy choices,' she added.
Insiders have suggested that Burger King's decision has come from the
group's head office in the US.
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