Charity fundraising boosted by CCR Prospect Profiler

by Ben Bold, Brand Republic 18-Oct-05, 07:30

LONDON - CCR Data has said that its recently launched Prospect Profiler database product has proved a success in helping charities boost their fundraising.

Prospect Profiler breaks charity databases into three elements -- researched wealth, share value and property value.

Those consumers that fall into any of those categories on a charity's database can be tagged accordingly. Charities can then use this to target donors more effectively.

To date, Prospect Profiler has been used by charities, including WWF, MS Society and Royal London Society for the Blind.

As well as the charity market, it has also proved popular with the educational sector. A number of universities such as Edinburgh, York, Exeter and Oxford Brookes have all used the system.

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