Maxim publisher in UK website relaunch and global rollout

by Daniel Farey-Jones, Brand Republic 20-Oct-05, 08:00

LONDON – Dennis Publishing is relaunching its Maxim UK website next week, and is moving to a single content management system for Maxim's international websites.

New sections on the UK site include: the Little Black Book dating service; a library of viral videos and games; Maxim TV, consisting of short clips of cover shoots and video features; a gambling guide; and music samples and downloads.

The new global website template is inspired by Maxim's US website and will allow Maxim licensees in the Netherlands, Romania, Greece and India to create native editions of the site.

Guy Sneesby, managing director of Dennis Interactive, said: "Maxim is a market-leading magazine in 31 countries, is available on mobile in 21 of those countries, and now, with the launch of Maxim Global, is set to become an international web brand."

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