Pearlfisher revamps Green & Black's Cooks Chocolate

by Ben Bold, Brand Republic 26-Oct-05, 08:10

LONDON - Pearlfisher has redesigned the packaging of Green & Black's 72% Cooks' Chocolate so it stands out on supermarket shelves and is distinguisable from the firm's 70% cocoa chocolate bar.

The outer packaging has been given a stainless steel finish to reflect the use of modern cooking utensils and Green & Black's premium positioning. A brown band of colour links the product to the Green & Black's brand.

The inside of the wrapper provides consumers with one of three chocolate recipes from the Green & Black's Chocolate Recipes book. Different recipes will appear on the packaging over the course of the year.

Green & Black's 72% Cooks' Chocolate is available at Sainsbury's, Tesco, Waitrose and costs £1.99 for a 150g bar.

Each bar is divided into 30 individually-branded pieces and contains 72% cocoa solids, including extra cocoa butter for easier melting.

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