Additional Information
Content
Polo Ralph Lauren loses trademark battle with US Polo Association
LONDON – Polo Ralph Lauren has lost a legal case in the US in which it sought to stop a rival clothing company and the US Polo Association using four logos it said were similar to its own trademark polo horseman.
The civil jury at the US district court in Manhattan ruled that three out of the four logos did not infringe on Polo Ralph Lauren's trademark and one did.
The US Polo Association and clothing company Jordache said that the decision was a "knockout victory" and they would launch an advertising and marketing campaign for their range.
David Cummings, president of USPA Properties, said: "Since 1984, the US Polo Association has been trying to co-exist with Polo Ralph Lauren, but it appears they wanted nothing more than a monopoly on the sport. That has ended today with this ruling."
Polo Ralph Lauren lawyer Leslie Gordon Fagan claimed that the USPA and Jordanche had sold $32m in merchandise since 2000 by infringing Polo Ralph Lauren's trademark.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
