Marriott lands top DM prize
Marriott Hotels UK and DM agency Meteorite have scooped the Grand Prix at the 2005 Intelligence Awards. The awards recognise the importance of data and are run by Marketing Direct's sister title, Direct Response.
The winning entry beat stiff competition from a shortlist that included
Marketing Databasics, Tequila\London and Rocket Science.
Marriott was seeking to identify people with a high propensity to buy UK
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leisure breaks and used data insight to change the booking system.
Judges commended the data-driven aspects of the campaign and its
impressive ROI figures.
The awards were presented at the Grosvenor House Hotel in London last
month. More than 300 guests attended the evening, which was held in
association with Royal Mail.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
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