Mother picks O'Bric for strategy position

by James Hamilton, Campaign 28-Oct-05

Mother has appointed Garbhan O'Bric as a strategy director. He joins the agency to work predominantly on the Boots account, where he will work with Zaid Al Zaidy, the Boots strategy director.

O'Bric, 33, joins the agency from Rainey Kelly Campbell Roalfe/Y&R,
where he worked on accounts including Starbucks, COI (Royal Marines and
Royal Navy) and Powergen.

His work on the Virgin Trains account won a silver IPA Effectiveness

Award in the Best New Client category in November last year.

Before joining RKCR/Y&R, O'Bric worked at HHCL/Red Cell and Leo
Burnett.

He began his career in the strategy and marketing department at MTV in
London, before moving to Milan to launch the music TV channel in
Italy.

O'Bric said: "Mother is the most exciting and innovative agency in
Britain today. It has got a vision and a sense of purpose and a quality
of work that is second to none."

The Mother partner Stef Calcraft said: "Garbhan combines a great
intuitive mind with a wonderful Celtic sensibility. He joins an
extraordinary array of strategic talent at Mother."