Tesco to extend loyalty offering

by AMANDA RICHARDS, Marketing 05-Jun-97

Tesco is stepping up its loyalty scheme activity by offering third-party deals to its nine million Clubcard holders.

Tesco is stepping up its loyalty scheme activity by offering

third-party deals to its nine million Clubcard holders.

The retailer has contacted card holders to ask if they object to product

offers from third parties such as Tesco’s financial services, B&Q or

Thomson Holidays.

The company said future mailings would be tailored to individual needs,

but that Tesco’s database was not for sale.

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