Pukka Pies revamps for mainstream appeal
Pukka Pies is relaunching its classic takeaway pie brand as part of its attempt to become more mainstream.
The move come as the brand secures its first listing in a number of
multiples, including Sainsbury's and the Co-op, and prepares to trial
variants in stores across the Midlands.
Steak & Kidney, Chicken & Mushroom and Minced Beef & Onion pies will be
ADVERTISEMENT
The relaunch marks the latest attempt to take the brand into the mass
market. The Leicester company launched a campaign to expand the pies'
popularity beyond the Midlands last year.
Peter Mayes, Pukka Pies' marketing and business development controller,
said research had shown the brand needed to be available via 'broader
retail channels'.
Pukka Pies has a long association with football. The pies feature on
signage at England matches as well as at 30 Football League and
Premiership grounds.
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
Comments