Ipoints launches digital promotion to boost Christmas spending

An email campaign will send members a series of nine "Ipoints online shopping guides", giving consumers ideas for Christmas presents and where to get the latest gifts, from toys and games to mobile phones.

For each targeted email campaign, around 700,000 ipoints members will be sent information featuring special offers from loyalty partners and other non-competing companies, as well as a promotion offering double Ipoints.

Geraldine Tosh, managing director of Ipoints, said: "With such fierce competition during this time, both on and offline, it gives our partners the opportunity to really leverage the value of belonging to the Ipoints loyalty programme and remind their customers that if they buy from Ipoints partners they will be able to earn Ipoints."

Ipoints will track the behaviour of members during the Christmas push in order to tailor the campaign.

"This Christmas, Ipoints.co.uk will have some of the best offers on the web, so if consumers are going to be buying Christmas presents anyway, it makes sense for them to earn Ipoints at the same time," Tosh said.

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