Diary: Pick of the Week - Fallon/Sony Bravia

Larissa Bannister loves Fallon's new commercial for the Sony Bravia:

"It's beautifully shot, the music is perfect and has a kind of dreamy
quality that vaguely reminds me of summers as a child. By shooting the
ad rather than using special effects, people who saw it being made in

San Francisco started talking about it and posting pictures of the balls

on the internet, which created buzz before the ad itself launched." It
was written and art directed by Juan Cabral and directed by Nicolai
Fuglsig through MJZ.