Galaxy expands sponsorship opportunities with online service

by Emma Rigby, Revolution UK 14-Nov-05

LONDON - Commercial young adult radio network Galaxy will offer advertisers sponsorship opportunities when it launches a service to let its listeners replay shows online.

The Listen Again service, which is to launch later this month, will offer advertisers visibility on the Listen Again site with a link to the sponsor's own site. Brands will be able to include online games to capture data.

The new service will be promoted on air across all Galaxy stations to drive listeners online.

Andy Gillham, sponsorship and promotions group head at Chrysalis Radio, said: "This is an unusual opportunity to reach this young, hip, affluent demographic. Sponsorship of Listen Again provides an instant association with cutting edge DJs and music and is a fresh channel to this valuable audience."

The service will launch with Galaxy shows 'Desi Dance Beats', 'Bargrooves', '3 Style' and 'The Tidy Boys'. Later more shows will be added with Steve Sutherland, Roger Sanchez, Hed Kandi, Paul Kershaw, Slammin Boys, Nu Breed and Andi Durrant.

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