Specsavers scores with interactive ad
High-street optician Specsavers is hoping to target footie fans in need of an eye test with an interactive Spot-the-Ball competition running on fans' site Football365.com.
Users will see different images from various football matches, with the position of the ball erased.
If the player gets two out of five answers wrong, the game will display the message "Should've Gone to Specsavers" – the tagline for the brand's latest advertising campaign.
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Specialist digital agency i-Level negotiated the deal on behalf of Specsavers with Football365.com-owner TeamTalk.
Part of the deal will also see Specsavers' ads appearing on other sites in the TeamTalk network.
Mark Trustum, website development manager at Specsavers, said: "There is a healthy appreciation of our 'Should've Gone to Specsavers' strapline among the football audience, so we felt is was an effective method of extending the humorous side of the brand."
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