Beijing Olympics sets record sales target
LONDON - The organising committee for the 2008 Olympics in Beijing is predicting record sales of licensed goods as it unveils the Games' official mascots.
It expects sales to top the £170m taken last year at Athens and at Sydney in 2000.
The 'Five Friendlies' mascots have been designed to embody characteristics of some of China's most popular animals - the fish, panda, Tibetan antelope and swallow - while also representing the sporting disciplines that make up the Olympic rings.
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The fifth mascot symbolises the Olympic flame. When their names are put together, they form the phrase Bei Jing Huan Ying Ni - 'Welcome to Beijing'.
A variety of licensed products, from badges and clothing to household supplies, will be sold worldwide.
The International Olympic Committee has also predicted the Beijing Games will produce a record profit.
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Beijing Games: masots represent Olympic sporting disciplines
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