VW assigns top role to Audi chief

Volkswagen Commercial Vehicles (VCV) has named Audi head of aftersales Ralph Schueler as its marketing chief.

Schueler will start the role next year, taking responsibility for a
budget of about £2m.

A VCV spokesman said its budget had already been increased this year
because of the growing commercial vehicles market, and that this would

continue next year.

Schueler replaces Nigel Brotherton, who was appointed Audi head of
marketing in September. The latter was responsible for a recent £1.5m TV campaign, the first VCV had run in the past two years. The work,
created by DDB London, used the strapline 'Apparently, Volkswagen also
make cars'.

The VCV TV activity includes two further executions, which will run
until early next year.

They will be supported by press, outdoor and direct mail, created by
direct agency RLA.